Artigo Original em inglês Tenho certeza de que você já leu sobre Decision Intelligence (Inteligência de Decisões) em algum lugar, ouviu provavelmente de um amigo que trabalha com dados, ou de um colega de trabalho que não consegue parar de falar sobre isso (como eu… perdão, amigos), mas do que…

In the complex landscape of decision-making, the siren call of bias can be alluring. If unperceived, bias creeps into our decisions, shaping our strategies, and influencing our outcomes. …

In today’s fast-paced and data-driven world, businesses are inundated with vast amounts of data from various sources (CRMs, Ad Platforms, internal research, App usage, social media…). Managing and leveraging this wealth of information effectively require building scalable data solutions that form the foundation for advanced analytics and decision intelligence. In…

Let’s start straight forward by affirming that titles and roles in Data are a total mess and this is indeed affecting people’s careers, we all know it and we all comment about it in coffee breaks. …

In the business world, decision-making is a critical component of success. Whether it’s a small decision, like choosing a vendor, or a big decision, like entering a new market, the outcome can have a significant impact on a company’s bottom line. As such, decision-making processes have been studied and improved…

When I took the courses for the Professional Data Analyst Certification, issued by Google, back in the day, what I feel had the biggest effect in my day-to-day job was learning about the 6 phases of a Data Analytics project. This class was presented by Cassie Korzyrkov, and if you…

The world is full of uncertainties, and decision-making is often a challenging task. Decision-makers face complex problems that require them to weigh the potential outcomes and choose the best course of action. Decision theory and game theory are two branches of mathematics that have been used to model and solve…

Decisions are the core of every business. Every day, organizations make numerous decisions ranging from what products to produce, which markets to target, which employees to hire, and which suppliers to partner with. …

In the business world, decision-making is essential to success. Making the right decisions can lead to increased profitability, greater efficiency, and improved customer satisfaction. However, making the wrong decisions can result in lost revenue, reduced productivity, and decreased customer loyalty. To make the right decisions, businesses need to rely on…